Share on facebook
Share on google
Share on linkedin
Share on twitter

To Pop Up or Not to Pop Up

With all the websites out there, you’ve likely by now stumbled upon a few riddled with frustrating pop ups. These sudden, unwelcomed blurbs asking if you need help, to subscribe or to download a whitepaper disrupt your reading and either startles or annoys you. Why do companies use these on their websites? Are there any purpose or effectiveness to a pop up?

While many marketers have become aware of the displeasure pop ups cause to visitors to their website, they are still nevertheless used. This is because pop ups get conversions. According to Sumo, the average pop up gets a 3.09% conversion rate, with the top 10% of pop ups getting a decent 9.3% click through rate. The very best pop ups that are near perfect in every way can get an astronomical 50% conversion rate! This means that pop ups certainly don’t hurt your marketing efforts. The conversion potential of pop ups can be huge with adequate time and effort.

To understand how to best utilize pop up ads, it helps to understand that not all pop ups are equal and that its success is dependent on the appropriate wording, context, location, size and timing of the pop up. For instance, the top performing pop ups such as those with a 40% conversion rate appeared on pages with corresponding, relevant content and only 8% of the top 10% of pop ups appeared for less than 4 seconds.

Types of Pop Ups

There are three main types of pop ups: the new page pop up, the in-browser pop up, and the full page pop up.

New Page Pop Up

Like the name indicates, a new page pop up creates a new page in a new tab or window. The use of this type of pop up has pretty much gone by the wayside as these pages are often blocked by a user’s computer’s built-in pop up blocker. If the pop up page is not blocked, the configuration is poor as it gets covered behind the main window and won’t come back up again after the user closes it. New page pop ups are also poor on the small screens of mobile devices. This type of pop up, however, stays open even when the web user goes to a different website on the main window. As these pop ups aren’t commonly used, there aren’t many cases of their effective usefulness.

In-Browser Pop Up

In-browser pop ups are the most commonly used type of pop up. These pop ups are the small dialogue boxes that appear either along the side in the form of a chat box, as a floater on the side or as a tiny text box when one hovers their cursor over a “trigger” word. These types of pop ups are more effective than new page pop ups and are less distracting and disruptive than full page pop ups. Some of the benefits of in-browser pop ups include:

  • They are small, contained and only fill up a small part of the page
  • Does not force a user to take an action or even to open it
  • Acts as a single, stand-alone element
  • Its content is context dependent, with the content in the pop up relating to the content either of the page or “trigger” word

These types of pop ups are great for subscriptions, remote, on-demand chat help, and free download offers.

Full Page Pop Up

Full page pop ups are the ones that make one cringe as they cover the whole page and prevent the user from reading the content or navigating the website unless an action is taken. These are common for subscriptions and appear when a user is about to navigate away from a webpage. These specific types of pop ups are often overused and misused by advertisers and third parties and have contributed to a poor online experience for the user.  Because of their disruptive, distracting nature, they should be used sparingly. Instances with license agreements and payment processing are the most appropriate uses for full page pop ups.

Pop Up Advantages

Now that you know that each type of pop up has its purpose and place, here are some of the advantages pop ups have in general:

  1. Catch visitors’ attention
  2. Remind visitors of important/urgent information
  3. Can keep a visitor on the page longer and stop them from exiting
  4. Engage the visitor and encourage interaction
  5. Interrupt “attention blindness” of visitors
  6. Encourage conversions
  7. Are effective in gathering small amounts of information that can be used as a stepping stone to sales and marketing conversions
  8. Are good gateways that require visitors leave information in order to proceed

Pop Up Disadvantages

Each type of pop up has its advantages and appropriate time and place to be used. However, pop ups in general have some great disadvantages that warrant their careful, sparse use. Some of the top disadvantages include of using pop ups include:

  1. Pop Ups Are Annoying. Regardless of the size and location of the pop ups, the vast majority of website visitors find them annoying and unwelcomed. Some web users will be so annoyed by them that they will immediately exit the site once the pop up appears.
  2. Pop Ups Can Distract and Confuse Visitors. In addition to pop ups being annoying to site visitors, they can also distract, confuse, frustrate and scare site visitors if they have irrelevant messaging or if the messaging appears at the wrong time on the buyer’s journey or appear on the wrong page of the website. This is most commonly seen in pop ups with asks that are either too small or two big based on the funnel stage.
  3. Pop Ups Can Lower Your UX and SEO Rankings. Some pop ups can slow down your website’s load time which annoys and frustrates impatient, time-crunched site visitors who will likely exit your site to visit a competitor’s site if the page doesn’t load quickly. Page load speed is also a ranking factor Google uses in its search results page ranking algorithm. Slower loading websites won’t appear high in the search results which means less website traffic.

Conclusion

The best pop up for your marketing strategy will depend on a variety of factors including your company’s buyer’s journey, market, brand, the objective of the marketing strategy and purpose of the pop up. JustUno has some excellent examples of different pop ups with different personalities, asks and purposes to help spur those creative juices.

While pop ups are commonly looked down upon by consumers, they can be an effective way to boost one’s marketing and sales campaigns if used appropriately. There are three main types of pop ups with each having a specific purpose as well as pros and cons. If you’re thinking of implementing a pop up on your website, take time to consider the purpose and goal of the pop up, the pop up’s messaging, size and page location. Keep the user’s experience in mind when rolling out a pop up.

If you need help with brainstorming and implementing pop ups on your website or need additional help in other areas of your marketing or SEO campaign, contact us at SEO.com. We are a full-service online marketing firm that has extensive experience in online marketing campaigns and we’d be glad to help you get the leads and conversions you’re looking for.

The post To Pop Up or Not to Pop Up appeared first on SEO.com.

More Articles

Website | Lawyerly Marketing

Spring Clean Your Website

Spring is often associated with a fresh, new, clean start and a renewed sense of life. For many, this getting rid of the old and in with the new takes on the form of spring cleaning.  While you may be thinking about the house, why not think of refreshing and reviving your business’ website?  After all, your website is your business’ presence online and is the first interaction customers have with your company.

Does your website accurately display your company’s character, personality and culture? Is it current and up to date?

Like your home, you may acquire a different taste in décor and choose to go beyond cleaning to overhauling a room’s look. Spring is a great time to do the same for your business website.

There are some things to consider when spring cleaning your website:

 

Update Content and Information

 

Does the content of your website still embody your company’s personality and mission? Is your last blog post or “news” item from a year or two ago? Is the company contact information and personnel biographies current?

Nothing is more boring or unprofessional looking as a website that is full of outdated, incorrect information. Additionally, consider adding regular blog posts so your site. This can give your site a constant stream of fresh content that piques the interest of customers and catches the attention of search engines.

For e-commerce websites with online ordering and a catalogue of products, make sure the description for each product is correct and updated. Be sure to display current inventory, not discontinued items.

Test Out the Website’s Usability

 

Is your website easy to navigate and do all the internal links work? If not, site visitors will be quick to leave. It is also a good idea to check if your website is compatible on different devices such as phones and tablets. Also, look through all the content for grammar, spelling, punctuation errors and industry jargon. The tone and style of the content should be consistent on each webpage and should reflect the image and personality of the brand.

A website that looks nice and is easy to use increases the time visitors spend on the website, whereby increasing their chance of converting.

Give it a Fresh Look

 

Like your personal home décor preferences, your business will undergo a brand refresh to update and freshen its look to match its evolving personality. The frequency of this change can also be attributed to the preferences of a business’ targeted customers and the industry a business is in.

When undergoing a brand or website redesign, it’s a good idea to work with a professional website designer as they  know their way around the colors and font styles and sizes and their emotional and psychological effects. He or she will know which complimentary colors should be incorporated as well as the appropriate website design and layout for the look and feel of one’s brand and the personality it wants its website visitors to experience.

In addition to changing up the layout, typography and color scheme, also consider adding new photos (that are optimized) along with fresh content. Adding an events calendar and current news can also revive the appearance of a bland website.

Make Sure the Links Work

 

Outdated or broken links can can lower your business’ credible, trustworthy, professional appearance. If the internal and external links point to pages that are either outdated or no longer exist, your page’s SEO and online visibility can suffer. One should check out each link on their website frequently and regularly.

Make Sure Third Party Website Apps and Extensions Work

 

Are your company’s social media and RSS feeds properly linked and connected to your website? Are third party on-page analytics trackers up and running? Is the spam filter on your blog post comments turned on or should you disallow all commenting on old blog posts to avoid spam? If your business has an app, does it work properly? If the third party apps and extensions installed on your website  fail to work properly, you miss out on  taking the biggest online advantage you have, making your content shareable, and valuable analytics information about your website users and their behavior and interaction with your website. Without these analytics data, it is hard to assess the areas of improvement.

Evaluate and Clarify Your Site’s Call-to-Actions

 

Are the calls to action (CTA) of each page of your website obvious and clear? If it isn’t noticeable or clear, website visitors won’t know what action to take which can lead to missed conversions, purchases and e-newsletter subscriptions. When people come to your site, they not only want to quickly find the information they are looking for, but they also want to be told what to do with the information you provide.

Renew or Re-evaluate the Domain Name and Web Hosting Plan

 

It’s always a good idea to look at your website hosting plan each year as many plans require annual renewal. Did the hosting provider take care of any or all the glitches of your website? Did they provide adequate website protection? Were they responsive and easy to work with? Did prices go up or do you feel like you’re overpaying for service? Your website can’t function without a hosting provider. You need to be sure the one you choose is skilled, experienced, trustworthy, responsive and are comfortable to work with.

Similarly, yearly evaluation of your website’s domain is also a good idea. Does it clearly communicate the company’s name and targeted keywords? Is it catchy, concise and memorable? If you’re overhauling a company re-brand, will the current domain name fit the new brand identity and personality?

Spring is a great time to clean up your website and bring new life into your business. This entails ensuring that your website functions correctly, that it is easy to navigate and that the content is accurate and current. Besides being easy to use and fun to interact with, one’s website may be in need of redesign and a new look.

Whether you’re undergoing a major re-branding or simply want to make a few minor tweaks and improvements, the professionals at SEO.com can help. We are a full-service digital marketing company with professional developers, website designers, content and SEO specialists and PPC professionals. Contact us today to learn more about we can help you in your website spring cleaning.

The post Spring Clean Your Website appeared first on SEO.com.

Read More »

Here’s How Learning SEO Changed My Life

Hey,

Nathan Gotch here.

I founded Gotch SEO back in 2013 within one mission: to help as many businesses as I can achieve SEO success.

I then pursued that goal by packing my stuff up and driving from California to St. Louis.

Drive

I had no clients, no prospects, and no money (except for a credit card with $500 limit).

I was also $40,000 in debt because of student and car loans.

I’ll be honest with you:

I was scared and I had every possible limiting belief enter my mind during that 27 hour drive…

“What if I fail?”… “What will people think about me?”

I could have crumbled from a case of “what ifs”, but I pushed through it.

As I result… I landed my first several SEO clients within 30 days of moving to St. Louis. I even took a picture of the first “big” check I ever received:

Check

I then grew Gotch SEO to six figures (profit) in less than 6 months and my life was never the same:

IMG_1834-1

(1st full year of running Gotch SEO)

I also eradicated my debt and exploded my net worth:

Net Worth

Bought my wife her dream engagement ring:

Ring

And a new mom ride:

Car

Also went on my first ever official vacation to St. Thomas:

Ritz Carlton St Thomas

And then to Mexico:

El Dorado Maroma Mexico

We even moved into my dream house (with my own office and dream basement).

House

I’m not telling you this stuff to brag.

In fact:

I’m a very introverted and private person (ask my wife). I literally had knots in my stomach deciding whether or not to show you the stuff above.

Here’s the truth:

I wanted to show you these things because I’m no different than you are. I was raised by a single mother in a low-income household. We actually lived in a trailer park at one point, here’s an aerial look:

trailer

I also got horrible grades in school…

GPA

…and nearly got kicked out of college for my poor writing skills.

I sometimes go through funks and question everything I’m doing.

And I still, to this day, make TONS of mistakes in my business.

Why the hell am I telling you this?

Because if I can learn SEO, get real results, and grow hundreds of companies, then there’s nothing stopping you from doing the same.

There’s one other thing I want to tell you:

I’m not motivated by material stuff.

What motivates me is FREEDOM.

Learning SEO helped me reach that goal.

I went from stressing out about paying bills…

…to never even thinking about them.

I went from feeling trapped at a job I hated…

…to jumping out of bed to work on a business that I love.

I went from never being able to do anything I wanted…

…to always being able to do what I want, when I want.

I went from a life of scarcity and fear…

…to a life of abundance and unlimited opportunity.

The truth is that learning how to drive consistent SEO results made it all possible.

If you’de like to learn how to drive consistent SEO results, then check out Gotch SEO Academy.

Over 700 other entrepreneurs have already joined and I hope you do the same.

Read More »

Homepage SEO: Does it exist?

A homepage serves many different purposes. It is your welcoming page and your main user guide for your website. There is, however, one purpose that I feel a homepage doesn’t have and that is ranking for keywords other than your business name or brand. We have had quite a few questions about that, so it’s something certain website owners think about. The question is: should they?

Homepage SEO

The process of optimizing your homepage for Google, or any other search engine, could be called homepage SEO. Let me make a bold statement right after naming it: I don’t think that homepage SEO exists – as such. That might not be what a website owner wants to hear, especially if they have been trying to rank the homepage for years.

If your website is set up right and you have a nice number of backlinks, your homepage will probably rank for your business name or brand anyway. However, there is an exception to that rule. These days, a lot of websites have keyword-based names like ‘Christmas Cookies’, ‘Grow Trees’ or ‘Cute Socks’. If your ‘brand’ name is a keyword people could use in Google, it becomes somewhat different. There will be more websites targeting these keywords, so all of a sudden you’re facing competition for your site name.

Cornerstone content

This post about homepage SEO is actually triggered by a support question from a customer that couldn’t get his site to rank for such a site name. He did try to optimize his homepage’s SEO for that. Briefly, I emailed him my thoughts on homepage SEO and explained the concept of cornerstone content.

As you probably won’t try to rank your contact page, neither should you try to rank your homepage. That also means you don’t need to bother setting a focus keyword for these pages, let alone spend hours trying to get that green bullet.

However, we must make a huge side note. At Yoast, we believe that SEO, in general, will only work when other things like speed, user experience, and social media are taken into account as well. And you could optimize your homepage for that.

Optimizing your homepage: SEO style

Although you don’t have to optimize your homepage for a keyword, there is still work to be done. We have mentioned a few in this article, but there are more. These are the things you can do to optimize your homepage for SEO related things:

  • Make sure the page title focuses on your brand name or main product;
  • Add a clear, recognizable logo in the upper left corner for branding;
  • There should be a clear call-to-action that draws attention;
  • Don’t forget to structure your menu;
  • Provide OpenGraph and Twitter Cards for better social sharing;
  • Make sure the meta description is filled out, that it mentions your USPs and invites the visitor to your website;
  • Product images are inviting, but the page needs textual information or a great tagline as well;
  • Don’t clutter your homepage with a million links. Keep it focused and don’t flood your footer or menu with these links;
  • Contact details should be available on most websites, including social buttons and perhaps a newsletter subscription;
  • If applicable, add a search bar (prominent or as an extra).

This is a small checklist every website owner could use to analyze his own homepage. Have you thought of all of these?

Read on: Homepage optimization »

The post Homepage SEO: Does it exist? appeared first on Yoast.

Read More »
Scroll to Top