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How to Make Your Website Less Scary and Intrusive to Gain More Business

Creepy looking guy wearing a red hoody squats in the dark. His eyes are ligh graffiti crosses, his mouth a light line. It seems there is a car in the background - we see the headlights.

When it comes to online business: are you a creepy stalker invading people’s privacy for profit?

  • Do you have dozens of trackers installed on your site?
  • Do you want visitors to allow you to send notifications up front on the first visit?
  • Do you let your ads follow people around the Web in a creepy way?

Not just tech-savvy users hate and block intrusive marketing tactics. They’re also unethical and harm the perception of your website.

You effectively scare people away! They won’t be doing business with you whether you are

  1. just a publisher
  2. running an online store
  3. or selling services on the Web.

It’s not hard to fathom. Being creepy is actually a bad habit in private but is downright self-sabotage when you ask people to spend time, effort or money on your site.

Are You Stalking Your Visitors You Creep?

Yeah, I know. Many marketers will advise you to “retarget” your visitors and the likes to increase profits but you actually stalk your users or let other stalkers do it.

Most business sites also do use Google Analytics because it’s free and everybody loves Google. Does everybody really?

Privacy Badger blocks Facebook and Google on a website.

There is a growing unease about Google and Facebook tracking every single step of ours online. Protecting your online privacy seems to be common sense by now.

Yet most website owners still treat privacy of their visitors lightly. They trade user data for some free tools or scripts. Is it worth it?

Protect Users or Wreck Yourself

By now there are many tools to protect your privacy online you can use directly in your browser – ideally Firefox – as Google which builds Chrome makes money off your “big data”.

Personally I use Privacy Badger by the EFF (Electronic Frontier Foundation) – an American non profit fighting for our online rights and Findx Privacy Control.

There is also a similar extension by the DuckDuckGo team which is probably a good start for beginners. I like the way Privacy Badger works though.

I have been using Privacy Badger for over a year. At first many sites literally broke when I visited them with privacy protection.

Many sites literally use hundreds of potential trackers on their unsuspecting users! Consider Wired.com – the website of the popular technology magazine.

239 tracking items blocked on Wired.com

I can’t link Wired.com here for security reasons! The Wired website is spyware! The FindX Privacy Control extension blocked 239 suspicious items! And guess what? The site still worked.

What does that mean? Wired used up to 239 redundant tracking scripts that you didn’t even need to load to make the website work or view the content!

Of course it’s mostly third party scripts and images. Google ads and analytics by themselves were responsible for dozens of trackers. Every image Google shows reports back on you!

Wired can get away with it why can’t I? Well, Wired exists for almost 20 years and has a faithful audience. Even I do visit it despite all the surveillance.

Imagine a site you don’t even know though that x-rays you on entry. That’s nono. That’s like a stranger looking under your skirt or opening your zipper.

Yet many sites add dozens or even hundreds of cookies to your local machine. Due to the European privacy law they have to ask for consent. It sometimes looks like this:

A wesbite ask for permission to use numerous cookies for all kinds of purposes. It's a dialog provided by Cookiebot.

This site is even one of the better examples – it just adds 60 cookies and only 34 of them “for marketing purposes”. I have seen worse ones. I rather decline in such cases.

Most of the cookies are used for tracking and are “unnecessary”.

By itself the idea and implementation by Cookiebot is a good one – it is also compliant with the EU privacy law. You just need to make sure to limit the number of cookies!

Lack of Privacy May Cost You Money

Some people by now think I’m one of those paranoid “tinfoil hat” nerds. I’m not advocating hiding in the woods with a bunch of survivalists though.

We need to use technology ind the information age or we’ll get left behind. I still want to be able to use the Web but I don’t want to be exploited by “big data” while at it.

Even in case you don’t care for privacy you will surely admit that some of the ramifications are unsettling. You surely care about money, don’t you?

Based on your Internet activity or data you share you may see a different pricing online. In simple terms: lack of privacy will cost you more money!

Based on your profile some products won’t even get shown to you while others may be overtly promoted.

For example inner city Afro-American youths are much more likely to see ads for alcohol while they won’t get shown real estate ads.

Who are you on the Web? Are you yourself with your

  • ethnicity and skin color
  • religion or lack there of
  • sexual orientation and gender
  • age and birth date
  • political bias and affiliations

or a carefully crafted persona made to be as likeable as possible?

Each of those very common “data points” may have some negative impact on your online and real life. For example I can’t see a lot of online content because I’m in Germany.

A lot of video content and music is limited to the United States or at least blocked in Germany as Google’s YouTube fails to pay German copyright holders.

  • To see videos or listen to music that is “not available in your country” you have to use a so called VPN or Virtual Private Network like Proton VPN that hides your actual whereabouts.
  • Muslims are not only subject to discrimination on the street but also on the Web. Are you sure you want to disclose that you believe in Allah?
  • Studies show that women are much more likely to be harassed online than men. Homosexuals or transgender people are exposed to even more hate speech.
  • Some online stores show different pricing depending on your background and browsing history. You may pay more than others without realizing it.
  • Age is clearly often used to decide whether you can access some online content. It’s not only about adult topics though.

Ageism becomes also apparent when you have to pay more because you’re older. Just think insurance policies.

When you follow the news online you might have noticed over the recent years that increasingly more and more people tend to agree with you. That’s the so called filter bubble.

Algorithms notice what you like and only show you items based on your political preferences. In the US this has led to a completely unexpected presidency by Donald Trump.

Many websites collect data like age or gender routinely. Just to sign up somewhere or to buy something you need to give away vital information on yourself.

Yet an increasing number of people – potential customers – are not fond of such random data collection even you have a – or despite of your – huge privacy policy.

Thus not only Internet users who end up on your site may lose money. You – the website owner – may lose money too when you neglect actual data protection.

I don’t even refer to the actual threat of getting sued when you don’t comply with local privacy laws . I mean losing customers because of lack of or downright disregard for privacy.

You Have a Privacy Policy? Awesome! Can I Read it?

Excerpt from Ecosia privacy policy explaining clearly that they us no third party trackers like Gogle Analytics

A privacy policy – some people already regard it as a “profiling policy” – may actually backfire. Most such policies are written in undecipherable legalese only lawyers can understand after many hours of study.

Even by skimming such wall of text written in alien language many people get scared. You only share the data with your partners, advertisers and everybody else? Back off!

There are some examples of actually human readable privacy policies out there you can not only understand but they don’t scare you with their message. Sadly they are few and far in between.

It seems the more complicated a privacy policy is the more suspicious activity of dubious data sharing it is hiding. Just think Facebook.

While Facebook may get away with an egregious tracking record because it is too big to fail and indispensable for most people your website may not.

Now with the new European privacy law every website serving visitors from the EU needs a plain language privacy policy. I have created one for myself. Yes, you can read it!

Know When to Ask for Private Information and Permission or if at All

One creepy yet wide-spread practice many business websites adhere to is asking strangers for private information or access to their mailboxes.

This is the infamous “I fcuk on the first date” mentality. You enter a site and have to close a pop up asking for your mail address, a notification permission dialog and a consent notice for cookies.

Some sites also ask for permission to have access to location data – that is where you are or where you live. No, thank you!

When I asked my colleagues on Twitter most of them mentioned these issues. Even as Web professionals with technical know how they are ostracized by such sites.

Thank you Dean Cruddace, Zack Neary-Hayes, Andrew Akesson for feedback and additional insights. Click their names for their feedback!

The privacy-oriented Firefox browser already allows to block most of these requests altogether out of the box:

Firefox brwoser permission that allow to block notification rquests by default along with pop-ups.

It’s a shame! These features can be very useful when used responsively. They are not just tools for stalkers and creepy marketers!

Personally I’m trying my best to reconcile website optimization and privacy needs. You need analytics to know how your website works and whether people really view it.

What you don’t really need unless for selfish reasons is tracking across domains and similar privacy breaches. Learn from the Facebook debacle!

Stop treating website visitors like easy prey. The goal of a website is not to make money off unsuspecting visitors by tricking them into giving away their data.

You need to convince people that you offer value. That’s marketing. Attract privacy oriented visitors to gain more business!

Stalking and selling private data is crime even if the laws aren’t applicable everywhere yet. Just because some sites still can get away with it does not mean it’s OK.

The post How to Make Your Website Less Scary and Intrusive to Gain More Business appeared first on SEO 2.0.

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SEO Risks to Take and SEO Risks to Avoid

Many business people have a hard time seeing the value of SEO, and we understand that. There is a lot of information and misinformation out there about search engine optimization, and it can really increase the difficulty of this decision.

While an effective SEO strategy will take many months to yield positive results for a company, and the tactics may not make sense for non-SEOers, it can make a significant improvement in a company’s online exposure and profits.

Many companies are naturally nervous about trying something out they’re not familiar with, but let’s face it, nearly any business decision is going to carry some risks with it. Some can be avoided, and some can lead to sudden and serious growth.

The question that has to be asked, then, is what SEO risks are worth it, and which should be avoided.

Before we get into it, though, let’s put this out there first: the greatest SEO risk a company can make is to avoid SEO all together. Everyone got that? Great. Let’s consider a few more.

SEO Risks to Take

1.  Making and Testing Large and Small Changes

The overall goal of SEO is to get traffic and, ultimately, transactions on your website.

Neither of those will happen if nobody clicks on your website in the first place.

So, what if you’re getting your website to rank well for certain keywords, but no one is actually clicking on your link?

There could be any number of reasons for this, and it can take some time to zero in on exactly why it isn’t performing as well as expected.

And the only way to do that is through A/B testing. You’re going to have to take one element at a time, whether that’s the meta descriptions, the titles, the content and more, and test them against new variations.

That’s all well and good and even a little obvious. So what makes it a “risk”?

It will likely take a bit of trial and error to come up with the correct wording and layout combination that results in maximum website traffic and transactions. During this time, you may find a combination that doesn’t work well at all and ends up reducing what traffic you do have – at least for a while.

The risk is worth it, though, because once you find the best results, you’ll be able to focus on that element and continue to drive more traffic and get better returns.

As you make changes, you should document what was changed, when it was changed and the date it was first re-crawled by Google after the change. This will help you correlate ranking movements to changes made. Just make sure you use a solid keyword rank checker so you’re data is valid and useful.

2.  Getting and Giving High-Quality Backlinks

Why would one company feature a link to another company’s website and risk the web user leaving their page?

Backlinks are a well-established part of SEO, and most companies want to get as many of them as they can. They help increase rankings and build authority.

However, it’s not just about being the one with the most links. Sometimes you need to give a little back.

So, yes, you may risk losing a few web visitors by providing a link to other high-quality sites, but at the same time, you’re showing Google that you are using and referencing reliable sites with established authority.

Just keep in mind, webpages that knowingly feature links to low-quality, malicious, spammy websites are at risk of getting penalized by Google. You may also get penalized by getting too many links to your site from those poor-quality sites.

3.  Enhancing Your Site’s URL Structure

Ideally, your homepage URL should be short, with only the company name, such as: www.yourcompany.com. Short, simple, concise and easily remembered.

Subsequent pages, however, should have targeted keywords and be more specific about the content of the webpage.

Even so, you don’t want to let the URL get out of hand. If they’re too long and descriptive, the search engine will truncate their display with a […] after a cut-off point.

So, it may be time to alter some of your URLs with an overhaul of the site’s structure.

The risk, here, is that any kind of change like this can impact your rankings. As you alter old URLs and 301 redirect traffic to the new ones, you may see some dips in traffic and rankings.

However, if you do it right, you can end up with a streamlined structure that appeals to both search engines and internet users.

4.  Overhauling Your Website

Every once in a while, websites need to get updated and redesigned. Website redesigns can be risky and expensive, not to mention time-consuming.

Eventually, though, your website may need a new facelift. Maybe it just looks extremely outdated. Then again, it may be optimized for search engines, but human users find it difficult to navigate. There could be any number of reasons to take another look at your website and maybe – just maybe – consider reconstructing it from the ground up.

Of course, just like changing the URL structure, these types of changes come with a risk to your rankings as Google tries to re-evaluate your site. For that matter, it comes with the risk of alienating customers who have grown accustomed to your website just the way it is.

Usually, though, Google understands that every website goes through these overhauls every once in a while, so your rankings will usually bounce right back. You just have to be patient. Most of your customers will eventually get used to the changes, too. More importantly, updated your website has a better chance of bringing in many more new clients.

5.  Buy Expired or Available Domains

Some website owners, for whatever reason, don’t renew their domains, making them available for others to buy and use.

Buying some domains with a history and redirecting them to your site can potentially be a quick and easy way to increase the number of valuable backlinks adding some link juice to your site.

There are some serious risks with this technique, though, so you should only do so when you know exactly what you’re doing.

The domain, for example, has to be related to your business. It should be professional and legitimate, because if that domain still receives rankings and traffic, those visitors will be redirected to your site, and there is nothing more frustrating than arriving on a site that isn’t at all related to your original search.

Also, expired domains that were filled with spammy content and links will also be transferred over to your website, causing your site to potentially drop in rankings and get penalized by Google.

This tactic, however, is inexpensive and has the potential to drive serious traffic to your site if you follow the best practices.

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Good and Bad SEO Risks2

SEO Risks to Avoid

Now that you have an idea of what SEO risks are worth taking, here are SEO risks that will likely do your business more harm than good:

1.  Poor Doorway Pages (or any doorway pages at all)

Doorway pages are simple and easy to create in batches to target specific keywords and keyword groups. Trustworthy SEOers avoid doorway pages as a rule because Google greatly dislikes them and penalizes sites that use them.

Google’s opinion of such pages should be reason enough for you to avoid this particular risk.

The only time Google will let doorway pages slide is if they offer unique, clear and valuable content and information to the site visitor – in other words, only if it acts just like the regular content on your website.

There is simply no reason to bother with them, so don’t risk it.

2.  Disallowing Neutral Backlinks

You want good backlinks to your website, not bad ones. What about the ones that are neutral, that don’t help, yet don’t hurt your website’s ranking and SEO?

Neutral backlinks may not give your website the SEO boost it needs, but they also won’t subject your site to Google’s potentially harsh penalties.

In fact, with Google’s Penguin update, some penalties for bad backlinks because the search engine realized that the websites themselves don’t have control over every site that links to theirs.

As a result, it is harder for a site to be punished by Google for malicious backlinks.

The only way you’ll be able to tell if the backlinks on your website are bad, spammy and low-quality is if you’ve noticed that Google has taken manual action on your site.

If no action has been taken against your website by Google, the backlinks on your website are safe, though they may not be high enough quality to boost your site’s search rankings.

It is possible to disavow certain links, but you need to be careful about it. If you attempt to disavow all your neutral links, you risk potentially blocking sites that can improve your ranking.

3.  Deleting or Condensing Content or Entire Pages

It may seem like no big deal to delete a page from your website, especially if it is about a product or service your company has discontinued.

Once a page is deleted, the keywords it once ranked for are now gone. The same thing happens to the URL of the page, which also includes those page-specific keywords.

Instead of risking the loss of those rankings, consider keeping the webpage even if you’ve discontinued the product. Simply leave a message on the page for the visitor that redirects them to a similar page with a relevant product or service.

If you’re merging or condensing two pages into one, make sure to include 301 redirects on the old URLs to make sure that all the link juice and traffic isn’t lost.

4.  Using Exact Match Keywords in Anchor Text

It may seem logical to have your targeted keyword as the anchor text for a link to your website. After all, you want your site to rank for that keyword or phrase.

This practice was popular for SEOers in the past who had the same logic. Unfortunately, this practice got abused by “black hat” SEOers who used an excessive amount of exact match keyword anchor texts to link to their websites – and the links didn’t exactly come from the most authoritative sites.

Since then, Google has greatly cracked down on this practice and will punish websites who overdo this practice. Don’t risk it. Look for more natural ways to link to your site and develop a more varied backlink portfolio.

5.  Making Too Many “Small” SEO Changes to a Site

Occasionally, it is a good idea to update the content on your website. In fact, Google favors fresh, updated content.

However, constantly changing the content and the look and feel of your website, even a little bit at a time, strictly for SEO purposes, will not go unnoticed by your website visitors or Google.

Making too many changes to your website or making the changes too often will raise red flags for Google which will likely see your webpage as suspicious and likely penalize your site.

Over time your site visitors will also notice the changes (especially since most of the changes were likely done for search engines instead of them). If this happens, they may find your site harder to navigate and find value. Some visitors may even start to think your site is suspicious.

Balancing Risk and Reward

SEO is essential for any business to succeed. There are many risks to SEO, some of which are worth taking because they can produce favorable results for a business. Other risks can harm and hinder a company’s internet marketing strategy and online presence.

As risky as SEO is, the only thing riskier is for a company not to do any SEO at all.

Social media has its own share of risks. So before you jump into your next campaign, download and complete this checklist to ensure everything is ready to go.

Download your free social media checklist

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The post SEO Risks to Take and SEO Risks to Avoid appeared first on SEO.com.

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Product Showcase: Brand Ambassador

Continuing our series of product showcases that started with the recently launched AccurateAppraisals.com, today we’re going to take a look at Brand Ambassador, and the potential to help build a profitable network of online influencers.

A brand ambassador represents your brand in a positive way and provides a more consumer-centric view of the products or services in question.

Anyone who can do that for your company is worth their weight in gold.

In an era where people are prone to mistrust regular advertising, these messages seem to come from people just like them – regular people that they follow on social media and have opinions that they trust.

Potentially, anyone could fill this role for your company – a fan, a customer, a social media influencer, and anyone else who can spread the positive word about your company or products.

Of course, not all of them provide the same value to your company. And many of them may still need a little more incentive to become an active ambassador.

That is where Brand Ambassador comes in.

Brand ambassadors, like any other resource, can be hard to manage. And, if you’ve been building a community of ambassadors by sponsoring their work in the form of free products or other compensation, you need to make sure they are providing some real value in return.

In the world of social media, this is especially important. You need to know who is posting about you and to make sure the content the ambassadors are creating actually supports your brand.

We are talking about Brand Ambassador in this context because they have documented instances in which companies have been able to drive a 40% increase in sales in three months.

This product gives companies the ability to:

  • Manage the existing ambassador base to improve the quantity and quality of content creation and maintain commitment through better communication tools.
  • Obtain reliable up-to-date data on their ambassadors’ daily activity by centralizing all content and measuring impressions, engagement, and exposure generated.
  • Scale and empower their ambassador network to drive sales through referral codes that track clicks and conversions. This also means they can create custom ambassador incentive programs.

This software is designed to incentivize current paid influencers to join the platform by making it easier for them to create content across all social media channels. The entire process is quite simple. It goes a little like this:

  1. Invite your customers, friends, and followers to be a part of a community of Brand Ambassadors.
  2. Communicate directly with them so you can keep them involved with any campaigns, promotions, and any other important events.
  3. Analyze the results through the metrics that are tracked in the system. It gives the brand the ability to measure and understand the amount of influence a social media push (and each individual ambassador and influencer) really has.

Influencer marketing can have a huge impact on your brand. To show exactly how much, Brand Ambassador shared a case study with us in which it took just 4 months for a brand’s network to grow exponentially. In those few months, their network was able to generate more than 3k posts, earning more than 500k likes, and 25k comments. They calculate that the visibility grew to nearly 8.5 million impressions in a single month of activity.

Is It for You?

The right influencers can have a huge impact on your brand perception, the question is how much value is each one contributing.

This platform is designed to help you manage your influencers and motivate your advocates (and potentially provide rewards for their activities). You can expand and utilize user-generated content to leverage the power of these online personalities.

Brand Ambassador is offering an effective tool to help brands communicate with their influencers and ambassadors.

We’ve discussed before how important a network of influencers can be in the modern marketing world, but many people don’t know where to even start. Sure, to some extent, a good ambassador community will form naturally, but if you go about it the wrong way, you could hinder your efforts before you get things rolling.

This tool may be what you need to kickstart your community growth.

The post Product Showcase: Brand Ambassador appeared first on SEO.com.

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6 Principles of Effective Email Marketing

Email is an online marketing tool that has the potential to reach a huge number of people who are interested in your products or services.

And while it is possibly one of the oldest (well, let’s call it: “most well established”) methods of outreach, research continues to show that it can be very effective when it’s used properly.

Of course, blasting out emails to anyone and everyone can’t exactly be referred to as “effective.” That kind of behavior is the kind of thing that gave email marketing a bad name in the first place.

There are, however, some simple principles you can use to reach more people, increase the open rate, and find more success.

1.  Make a Specific Offer

In an article on Marketing Experiments, there’s a great quote that really sums up our goal with every email, and that is:

“Specificity converts. In marketing, there should be no such thing as a general message. The marketer communicates with an aim. This aim should dictate everything else we say. This aim should influence, even constrain, every word we say.”

If your email is just a generic reminder that you exist, chances are it will be 100% successful… at reminding people that you exist… and also that you like to send them useless emails.

You can improve your conversion rates with specificity.

Your subject line should be specific about what they will get for opening the email, then the content should be specific about what you are offering.

Just remember that you’re not trying to sell the product or service with this email. You need to let your website do that.

Your offer, then, simply needs to be specific enough to give them a reason to click over to your website.

2.  Make a Specific Offer in the Right Way to the Right Audience

You’re clear and specific about what you offer, but that alone doesn’t mean people are going to rush to click your call to action.

Especially if what you offer has no connection to the person receiving the email.

You can be completely specific, you can have the greatest offer, but it won’t have much impact with the wrong audience.

Or if you present it in the wrong way.

A real estate marketing campaign, for example, will have to consider both buyers and sellers. It should be able to provide information at the right time about the right neighborhoods and homes in the right places. Weekly emails would likely be overkill and would have a better chance of annoying, rather than enticing, potential customers.

On the other hand, if you’re running an email campaign for an ecommerce store, you may want to up the number of emails because your customers will want to have the insider information on the best deals or new projects.

You can instantly reach a huge audience through an email campaign, you just have to clearly define that audience and determine what approach will give the recipients a reason to click.

3.  Communicate Like You Would on Social Media

When you treat your emails like a flier that gets shoved into every mailbox on the street, the owners of said mailboxes are going to treat them the same… and throw them away.

We do tend to think of email as advertisements and announcements, and while that’s not exactly a bad thing, it isn’t the most effective way to reach out to your customers.

Think of it like social media. If you treated ever social media posts like an advertisement, you’d very quickly lose those followers, too.

So, let’s think of email as another way to be social. That’s what email is supposed to be, isn’t it? A way to stay connected with friends and family?

Take a look at this example (from Marketing Experiments again) to see one example of how writing like a human would write to another human “absolutely crushed” the performance of their traditional emails.

4.  Don’t Expect to Always Get It Right the First Time

Don’t expect perfection from your very first email. You can do really well with your first email – assuming you’ve started your campaign on the right foot – but it’s going to take some work, some tests, and some re-working to really grab all the potential here.

Email marketing is like every other element of online marketing, meaning you need to rely on analytics rather than assumptions.

You may be surprised what the numbers show you.

For example, you may have seen some numbers before that are all about “the best time to send emails” or the “best days of the week to send emails” or “how many times a months you should send emails.”

There have already been several studies to determine when the best times are to send an email. Some of them are also quick to point out that there’s no one right answer here, and that different people open email and different times.

A lawyer for example, could be more likely to open emails between 10 am and 2 pm, while a nurse may open emails anywhere between 10 in the morning and 10 at night.

The point is, all this research is a great place to get started planning your strategies, but until you start gathering your own data on your own target audience, a generality is all it will be.

You can do a lot more with specifics than you can generalities.

And while you won’t have all the specifics on your first email blast, you can watch and record and consistently develop the campaign to do a little better with each send.

5.  Make the Value Very Clear

From the subject line to the content and images, you need to make sure you’re connecting the value you offer to the reader.

In the SEO world, we often talk about how you only have a few seconds to capture your customers attention once they land on your home page.

With email, the same urgency applies, but in a different way.

When someone arrives on your website, it’s safe to assume that they at least had some kind of interest in your products/services/content because they actively searched for and clicked on your site.

When someone opens an email, they are expecting you to prove your worth pretty fast because you came to them. They didn’t come to you.

They’re not looking to see if you have what they want. They’re looking for a reason to delete your email.

If the value of opening the email and clicking the CTA is clear, you’ll have a much better chance of converting a casual reader to a serious customer.

6.  Don’t Ask for Much, But Be Clear What You’re Asking For

An email with a call to action in the range of “subscribe now for $10 a month” isn’t likely to get much traction.

Don’t try to sell anything with your email except a click.

That means selling them on the value on the other side of that click.

If you’ve connected with them, and spoken to them as a real person, this shouldn’t be too hard to do.

At the same time, you don’t really need to beat around the bush. You can be clear about the fact that you are selling something.

People tend to be more open to directness. If they feel that you’re trying to be sneaky about the sale, they’ll probably just hit that delete button.

Building Relationships with Email

No one wants to jump into a committed relationship from the very first handshake. We tend to want to explore the possibilities a little more before taking anything to the next level.

When you build an effective email campaign, you can, in essence, get your potential customers to look you in the eye and give them a firm handshake. They may not respond immediately, but this is an important first step in any relationship.

The next step is to follow through using the above guidelines. If you keep at it, email marketing could be a powerful weapon in your online marketing arsenal.

The post 6 Principles of Effective Email Marketing appeared first on SEO.com.

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